San Francisco Hep B Free is a unique collaboration of over 50 private and public organizations whose goal is to turn San Francisco into the first hepatitis B free city nationwide.
For the 15th Anniversary of National Hepatitis Awareness Month in May, San Francisco Hep B Free will launch "Which One Deserves To Die?," a provocative ad campaign alerting the Asian American community that 1 in 10 Asian Americans is chronically infected with hepatitis B compared to 1 in 1,000 in the general population. The ad campaign was produced pro bono by DAE Advertising, a leading Asian American advertising agency based in San Francisco.
These advertisements are the first major market health campaign in the country to feature more than 60 people from the Bay Area's Asian American community. This ad campaign will appear in ethnic and local newspapers, billboards, bus shelters for the month of May. TV commercials were also produced and will be shown on cable, broadcast and Asian television.
Since its inception, San Francisco Hep B Free has tested thousands of people for hepatitis B. The campaign's success rate has inspired other cities and counties to follow its model, including Los Angeles, Orange County, Santa Clara, Alameda, Long Beach, San Mateo, Philadelphia, and Washington DC.
For more information, please visit our website at SFhepBfree.org.
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